Seven live properties. One shared infrastructure built on a simple, proven tech stack: Webflow for the sites, Shopify for commerce, a universe of affiliate networks, Klaviyo for email and customer relationships, and of course my main man, Claude. Widely used, incredible tools - especially if you know how to use them to the max. Total monthly cost to run all of it: roughly $1,000/month. It's true.
So, at a blended average commission, breaking even requires only 4 sales per day across all seven verticals. It's true. And that's before a single dollar of marketing, before Chad and Merv's 5 million followers are pointed at anything, before RECCO brings more creators into the fold. A marketing budget isn't the plan. It's the icing.
Toggle any vertical off to see how the breakeven number moves. Then drag the scale slider to see what happens the moment we start selling.
There is also a new kind of marketing that costs nothing. Creator affiliate relationships - where a creator with a real audience earns a commission on every sale they influence, or receives product to feature - are replacing the paid ad model for a generation of brands. We are already doing this. Litter-Robot shipped a $999 unit to Merv and to me. That is not an expense. That is inventory working as media. When Chad points Merv's 5 million followers at ACATTOY, that is not a marketing budget. That is the model.
The slider shows what happens as transaction volume grows - organically, through creator placements, or eventually through paid marketing. At 100 transactions a day the overhead is covered many times over. At 300 it becomes a different conversation entirely.